7 Questions To
Clarity
Small
business & entrepreneur expert examines what it takes to
start a successful venture.
Many
of us come to the internet with dreams of instant
riches. We dream of staying at home with our children
and making lots and lots of money.
The cyber-streets are
paved in gold ..... so they say.
So, we come on-line, buy
every how-to book offered, join "the next biggest
program" and wait for the money to roll in while we
sleep.
Then we wonder where we
went wrong...
Sound familiar?
Well, if you are one of
those people that are trying to make it big on the
internet or in your own business, but you just don't
know how; perhaps now would be a good time to take a
step back and ask yourself some questions to achieve
some clarity on what you want to do. Putting your
thoughts on paper will help you clarify greatly what you
want to achieve and bring you closer to achieving your
goal.
Answer these questions
honestly. Some of these are "nuts and bolts" marketing
questions and some are questions that will require some
introspection.
Your answers can be long
or short, but and there are no right or wrong answers.
These questions are designed to help you achieve clarity
around your goals and the last question will put you on
the road to manifesting that goal.
1- What is my
product or service?
Some
supplemental questions would be: Who will buy it? Is
this something that I would buy myself?
2- Who is my target
audience?
Be
specific... What makes my target customer tick, what is
their problem, how is my product the solution to their
problem?
3a- What is unique
about my product or service that sets it apart from the
rest?
If you have
the same product as several others have, ask yourself:
3b - What is unique
about me that would make people buy from me versus my
competitors?
This is your
opportunity to really explore your strengths and build
upon them. You may find identifying your strengths a bit
difficult, because we are trained from early childhood
not to recognize or acknowledge the wonderful and unique
attributes that we have. If you have trouble coming up
with 50 wonderful and unique things about yourself, ask
the people around you, what they like most about you.
You'll be surprised at some of the answers! How will you
utilize your strengths to reach your target audience?
4- What is it about
selling this product or service makes me happy/excited?
If it doesn't
make you happy, write a list of what makes you happy.
Don't just limit it to your business, make a list of
everything that makes you happy, excited, expectant. How
can you incorporate what makes you happy with your
business? If your business doesn't make you happy, is it
the right business for you?
5- Am I utilizing
the internet as a tool or as my only means of
communication? What other tools can
I explore to
promote my product or service?
6- What do I want
to happen with my business?
Really take
some time with this question. Imagine if you could do
anything that you want and you COULD NOT fail...what
would it be? What does this look like? Who is there with
you in your ideal picture? Be specific, have fun!
7- What is one
single daily action that I can commit to doing to help
move me closer to my goal?
Make sure
this is one specific daily action that you enjoy doing.
Don't turn it into a chore. Chose something that is
joyful for you to do so that you look forward to doing
it, as well as productive so that you will move
forward. Mentally commit to doing this one specific
daily action for 30 days and measure your progress.
Journaling works great for doing this. Spend some time
with your answers. Share any issues that come up with
your coach, mentor or an objective person. What light
do the answers to these questions shed for you?
Celebrate your successes,
no matter how small you think they are. Learn from your
mistakes and celebrate the lessons learned. Keep your
goal and intention before you at all times.
Through achieving clarity
of where you are versus where you want to be, you will
be closer to achieving your most precious goal.
Irene Brooks is a
Professional Life and Business Coach who specializes in
helping small business owners and entrepreneurs the
tools to uncover their excellence in their lives and
businesses. She resides in Willow Spring, NC with
her husband and three daughters and has been a work at
home mom for the past 6 years. You can visit
Irene's website at
http://www.3-DSuccessCoach.com or contact her via
e-mail at
irene@3-DSuccessCoach.com. |